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Change Has Come!
Over the last several years, and in the last half of 2008 particularly, the expectations of customers with regard to the kinds of products and services they want and how they want them delivered has changed dramatically. This is most evident in the newspaper and magazine industries, music and entertainment, and in retail in general. The auto industry and chain stores among many others are struggling to adapt, to create new models and to reinvent themselves. This must also be the goal of the photography industry.
We're all using photography in new ways. Business portraits, traditionally made for print, are being used in web sites, email, digital newsletters and multimedia presentations. Families are looking for new ways to acquire, display, and utilize their pictures. Even brides and grooms are choosing non traditional ways of buying photography.
With this in mind, Siegman Portraits has been working tirelessly over the last year, talking to our customers, considering their needs, and finding new and creative ways to deliver the products they want, in the ways they want. These innovations are being phased in now. Here's a sample of what's new!
- New Graduated Session Fees - We've reformatted our session fees to a sliding scale. Each person or group is considered a separate session. Adding additional people, groupings or outfits, when done at the same time, will now reduce the price of each of these sessions. Let's say you want a business portrait session, or a senior portrait session. If, at the same time, you bring one or more people for the same kind of session, you all get a price break for each session.
- Release of Digital Negatives and Copyright License - One of the concerns we've had has been the ownership and use of the images we produce. Professional images are copyright protected and require written permission to be reproduced. Copyright enforcement and storage of images is something we prefer not to do in the future. Additionally, licensing the use of the images enables our customers to use the images in a variety of ways without the inconvenience of contacting us. The cost of the image release is, again, on a sliding scale. The more poses you purchase, the lower the individual price.
- More Price and Product Choices - For over 30 years, we've been providing our customers with just one level of quality and service.
The Best! That hasn't changed. For our customers who demand the best, we still provide it. We know, however, that for some of our customers, the budget or the purpose may preclude this kind of a portrait. For that reason, we offer a good, better and best option. Let us know how you intend to use the pictures. We'll find what works best for you.
